Why Guinness’ 9,000-Year Lease Might Be the Boldest Business Move in History

Arthur Guinness boldly signed a 9,000-year lease for £45 annually—perhaps the most audacious business gamble ever made. The bizarre contract fueled an empire that dominates to this day.

Why Gen Z and Women Are Obsessed With Guinness—And It’S Not What You Think

Guinness shattered its “old man’s drink” image as Gen Z women drive a 15% sales surge. The iconic beer morphs from Irish pub staple to social media sensation. TikTok rituals captivate a new generation.